Launched by Ralph Morris and Steve Burge in June of this year, Logtivity is a plugin and service that allows site owners to track everything that happens on their WordPress installations. The duo have made continuous updates to the plugin ever since. In the last couple of months they added deep integration with Easy Digital Downloads. They also plan to build around more e-commerce related plugins.
Burge mentioned that using the Logtivity service allows site owners to track and log activity at scale. Although smaller sites can get by with an on-premises solution, it may be harder to do as they grow. “It provides a solid alternative to using a plugin because you don’t need to store massive amounts of data on your own server,” he said.
The service provides graphs for end users to visualize their data, but they can also dive straight into the logs and examine specific actions. Users can also set up unlimited alert notifications via email or Slack and download reports as CSV files.
The Logitivity WordPress plugin is free to download and install, but it just serves as a gateway to the commercial service. The pricing page has three tiers that start at $9.50/month and go all the way up to $49.50. Pricing differs primarily based on the number of logs generated, user access, and how long the data is retained. However, each level can be used on an unlimited number of sites.
I have been running the service on WP Tavern for a few weeks. There aren’t many things I would like to track specifically on this site other than posts and comment numbers. The short-term data didn’t tell me much that I didn’t already know. However, I could see how these logs could come in handy over months or years. If we were operating an e-commerce website, the information could be invaluable.
Users can create specific log reports and display them as bar or line graphs. These can be generated based on an action, such as “Post published” or “Comment created”. Users can also add specific context, such as a post ID. For example, a user can view a graph for each product file download thanks to the plug-in’s deep integration with Easy Digital Downloads.
That’s the kind of thing the team has in mind right now. The primary use case since launch has been logging e-commerce activity.
“People running e-commerce sites need to track signups, subscription changes, file downloads, license key activations, login activity, and more,” Burge said. “E-commerce site owners need it for customer support and also to process refund requests and chargebacks.”
Currently, each of the service’s features is managed through the Logtivity site. The team plans to integrate them into the WordPress admin interface. However, it could be late 2021 or early 2022 before the integration happens.
“We would love to bring Logtivity data directly into WordPress,” Burge said. “And because there’s no need to worry about Logtivity slowing down on your site, we’ve got some great ideas for how and where user activity can be displayed in the Logtivity area. WordPress administration.”
How it started and where it’s going
Burge serves as the marketing mastermind behind the project. Its main WordPress-related business is PublishPress, but its customers have been asking for a project like Logitivity for several years.
“Ralph Morris started Logtivity for a client of the web development agency he works at,” Burge said. “The client’s site has approximately 100,000 users and receives a lot of activity every day, from new signups and subscriptions to resources being downloaded and cancellations. They were using a WordPress plugin to track customer activity, but as the number of logs grew, this process took longer and harder and became harder to perform. The straw that broke the camel’s back was when they weren’t able to do the CSV exports because it would keep timing out. Ralph scratched the itch and built a little MVP. After a few weeks, he showed it to his colleagues and got permission from his boss to give it to the customer to be the first user, and later the first paying customer.
He said the two are connected thanks to Iain Poulson, who recently co-launched the FlipWP acquisition marketplace.
“Ralph lives very close to where I grew up in Hampshire, England,” Burge said. “We thought together and decided on a partnership: Ralph as developer and myself as distributor.”
Along with integrating more directly with the WordPress admin, the Logtivity team has a roadmap that will keep them busy for quite some time. Topping the list are more integrations with third-party plugins.
“Our primary use case is e-commerce sites, so WooCommerce is core to our plans,” Burge said. “But we’re also planning deeper integrations with more plugins used by WordPress e-commerce sites, including LearnDash, MemberPress, Paid Memberships Pro, and more.”
Several space players are moving towards broad integrations across the ecosystem. Chris Lema talked about this as a vital strategy for business growth with the recent acquisition of LearnDash by StellarWP.
Burge also noted that his team plans to continue improving the service’s alert system. “In future versions of Logtivity, you will be able to send more flexible alerts to more channels. We also plan to provide SMS alerts for your most important notifications.