Southfield mental health activity center includes ax throwing and plate smashing rooms

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Danielle Kato stands in 1:11 The Collective, a new venture in Southfield that lets customers throw axes, smash plates and more to release stress. // Courtesy of 1:11 The Collective

A new installation, 1:11 The Collective, is Metro Detroit’s first interactive experience with physical activities designed as release valves of life’s pressures, allowing users to release tension in rejuvenating ways.

Located at 15618 W. 10 Mile Road in Southfield, 1:11 The Collective is now open for stress relief with sessions starting at $30 per hour.

The facility houses specially designed rooms with non-traditional therapy activities including ax throwing, the quiet room for plate smashing sessions, an affirmation wall, speed bagging, sound therapy and complete massage chairs.

To help guests disconnect from distractions and reconnect with the inner self, there will be activities for couples, yoga and therapy classes. There is also virtual reality therapy.

1:11 The Collective was founded by Danielle Cato, a Detroit native and licensed clinician in school and private practice. She says the company name combines the number one, for independence, with the number 11, for motivation – and is stylized as 1:11 to indicate that now is the time to form empowering collectives.

“I worked in the mental health sector for years while studying various forms of clinical services,” says Cato. “From experience, I’ve adapted a non-traditional setting that includes an immersive opportunity to become mentally sane.”

Access to 1:11 The Collective includes monthly subscriptions for certain classes. All patrons must be at least 16 years old and at least 18 years old for the ax throwing room. There will be trained attendants on site and there are no fitness requirements for participants.

Cato says her work has focused on youth and family development, and she has extensive experience in program design.

She adds that high-energy stress-relieving and mental health-enhancing activities are a perfect antidote to COVID-19-induced isolation and the frustrations of everyday life.

For more information, visit www.111thecollective.com.

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