Gesher Golf Outing Raises Funds and Awareness Activity Center/Clubhouse

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Adam Zussman (second from right) played in a foursome with (left to right) Bill McKeogh, Eric Rillo and Lowell Scott at the 2022 Lois Zussman Golf Classic

Gesher was launched on January 1, resulting from the 2021 merger of the nonprofit organization Kadima and JVS Human Services which separately provided services to 12,000 clients from many religious and ethnic backgrounds in Oakland, Macomb counties and Wayne suffering from mental health issues.

The Lois Zussman Golf Classic is a deeply personal philanthropic effort for the Zussman family.

Annual outing to Franklin Hills Country Club raises funds for the Lois and Milton Y. Zussman Activity Center/Clubhouse in Southfield, which was previously operated by Kadima Mental Health Services and is now under the auspices of Gesher Human Services recently trained at Southfield. .

Lois and Milton Zussman, married for 52 years, were passionate about Kadima for many reasons, according to their son Rick Zussman.

One of the reasons was family.

Lois and Milt Zussman in 2015
Lois and Milt Zussman in 2015

Warren Zussman, 70, son of Lois and Milton, is a client of Gesher. He lives in supportive housing for people with mental illness that was previously run by Kadima.
Lois Zussman died in 2015 at the age of 88.

Milton Zussman celebrated his 100th birthday on October 7, 2021. He died on August 8, 2022, about a month after this year’s golf outing. A benefactor donated $99,000 to the Lois Zussman Golf Classic last year in honor of Milton Zussman’s 100th birthday.

Rick Zussman, former chairman of Kadima’s board, said this year’s golf outing raised more than $200,000 and attracted its usual attendance of around 120 golfers. Generous sponsors are a major reason for the consistent six-figure fundraising figure.

Milton Zussman was the presenting sponsor for this year’s golf outing. He was unable to attend, but he wrote a letter of thanks which was included in the program for the outing.

Paul Blatt, President and CEO of Gesher, is thrilled that the golf outing is part of Gesher.
“While the money raised is important, of course, and we truly appreciate the work the Zussman family puts into the golf outing, what’s equally important is that the outing raises awareness of the work being done at the center. of activities/club house,” he said.

“People need to know about the incredible resources we have.”

The Zussman family started the golf outing about 20 years ago and have teamed up with friends and co-workers to continue and grow the event.

Rick Zussman was the chair of the organizing committee for this year’s golf outing and Rick’s son, Adam Zussman, was a member of the committee. Rick Zussman is also a member of Gesher’s new board.

Lois and Milton Zussman were longtime supporters of the Kadima Day Program, which led to the opening of the Activity Center/Clubhouse, a place where people with mental health diagnoses can benefit from social activities and cultural activities, professional and educational support, and horticultural and culinary activities.

“The activity center/clubhouse program is central to Gesher’s support for people with mental health issues,” Blatt said.

“It’s a place of acceptance, friendship, support, creativity and being positive – qualities that are often missing from the lives of people in our community.

Gesher was launched on January 1, resulting from the 2021 merger of the nonprofit organization Kadima and JVS Human Services which separately provided services to 12,000 clients from many religious and ethnic backgrounds in Oakland, Macomb counties and Wayne suffering from mental health issues.

Gesher means “bridge” in Hebrew. The new name was chosen to demonstrate the continuity of services offered by JVS and Kadima.

JVS was formed in 1941. Kadima left in 1984.

“The merger is a great idea. Gesher provides one-stop shopping for people served by the combined organization,” said Rick Zussman.

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